2.6 Start new projects differently

Book 3 · The Orchestrated OrganizationChapter 2 · section 6 of 10

A new project is the easiest place to introduce orchestration, because the organization has not yet accumulated years of habits around it. At project start, require an orchestration brief with these sections:

  1. Outcome: What customer or business result should improve?
  2. Goals: How will the team measure improvement?
  3. System boundary: Which services, data, customers, and environments are in scope?
  4. Delegated work: Which systems may inspect, propose, build, test, operate, or improve?
  5. Human work: Which decisions require domain judgment or approval?
  6. Permission envelope: What may each agent read, write, call, deploy, or change?
  7. Evaluation: Which representative cases will determine whether the system is working?
  8. Telemetry: What must be recorded so the team can reconstruct decisions and outcomes?
  9. Escalation: What conditions stop the system and route work to a person?
  10. Ownership: Who owns the outcome, runtime, evaluation, customer impact, and specialist reviews?

Notice what is missing from that list. The project does not begin with “which model are we using?” but with the outcome and the authority boundary. For a customer-support project, the brief might open like this:

Reduce repeat contacts about damaged-item returns by 25 percent without increasing incorrect refunds or exposing new customer data.

From there the authority is explicit: the system may read anonymized support cases, propose changes, build test versions, and analyze results, and it may not issue refunds, change live routing, or use new customer data without approval. The team can now judge whether a proposed feature helps the goal and whether it stays inside the system’s authority.

A brief like that gives product, engineering, security, operations, audit, and customer service one shared object to review, which keeps each department from defining the project through its own task list alone.